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Checkers & Rally's
The Wiener War

RAN IN: United States

CLIENT
Checkers & Rally's

Terri Snyder, CMO
Scott Wakeman , Sr. Marketing Director
Adam Erickson, Sr. Manager Digital Initiatives
Doug Circle, Social Media Manager
Steve Hunsicker, Director of Field Marketing

AGENCY
Fitzgerald & Co *Lead Agency

Noel Cottrell, CCO
Mitch Bennett, ECD/CW
Wes Whitener, ECD/AD
Jeff Quick, Account Director
David Matathia, CSO


GRP Media


No Limit Agency


SUMMARY

With just a single print ad, a hashtag, and some clever innuendo, Checkers/Rally's took on Burger King and hijacked their multi-million dollar hot dog launch. We forced them to compare wieners and incited a Wiener War, ultimately earning millions in earned media and doubling hot dogs in the process.  

CASE VIDEO


Hero Medium: PRINT

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;WOM (Consumer Involvement/User Generated);PRINT;Newspaper - Print;SOCIAL MEDIA

Audience: Young Men (20-35)

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English