Seventh Generation

Joey Bergstein, Chief Marketing Officer
Julian Blazewicz, Senior Brand Manager

72andSunny *Lead Agency

Matt Jarvis, Chief Strategy Officer
Tim Jones, Director of Strategy
Marshall Ball, Group Strategy Director
Jennifer Lewis, Strategy Director
Carol Chan, Strategist
Brittni Hutchins, Brand Director
Jonathan Weiss, Brand Manager
Eric Raicovich, Senior Data Strategist

Seventh Generation was stuck in the small 'green' market, and the only way to drive our brand's business and purpose was to recruit from mass-market brands by disrupting category norms. Through the #ComeClean campaign, we turned traditional category cues on their heads, delivered the message in mass-market media, and used social media to amplify the story. In just a few months, we made moms reevaluate their purchase decisions and look to Seventh Generation as a better choice - exceeding YOY sales growth targets and outpacing the industry.