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Adler Planetarium
Space Is Freaking Awesome!

RAN IN: North America

CLIENT
Adler Planetarium

Marc Lapides, Vice President/Chief Marketing Officer
Erin Wilson, Director of Marketing

AGENCY
Downtown Partners *Lead Agency

Scott Rasmussen, Creative
Justin Miller, Creative
Caroline Chen, Creative
Louise Rasmussen, Planner
Carol King, Producer


Daily Planet

Jon Adler, Creative Director
Scott Marvel, President


Synergy Marketing Partners

Jeff Schwartz, Managing Partner / SVP Consumer Engagement


SUMMARY

How do we get Chicagoland and its visitors to bypass the sharks, Picassos and dinosaurs to come see the stars? We create a campaign that gets the curious to geek out with us over the mind-boggling, head scratching facts in an outrageously cool campaign. The “Space is Freaking Awesome” campaign halted decades of stagnant sales, achieved the largest sales gain by far among its museum neighbors, and helped the Adler Planetarium get its groove back.

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: DIRECT;Email;EVENTS;GUERILLA;Sampling/Trial;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;OOH;Airport;Billboard;Place-Based;Transit;PRINT;Magazine - Print;Trade/Professional;RADIO;Spots (Radio);RETAIL EXPERIENCE;In-store Merchandizing;SOCIAL MEDIA;TV;Spots (TV)

Audience: The Curious

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Local;Regional

Language: English