Subaru of America

Alan Bethke, Vice President, Marketing
Brian Cavallucci, National Advertising Manager

Carmichael Lynch *Lead Agency

Randy Hughes, Executive Creative Director
Ryan Peck, Creative Director
Scott O'Leary, Creative Director
Brad Williams, Account Management Managing Director
Paula Weisenbeck, Account Management Account Director
Liz Giel, Group Planning Director
Megan McCollum, Strategist
Betsy Burgeson, Consumer Engagement Group Director

Subaru has always had a green history - mainly from the image of its owners. Yet, the company itself was very environmentally progressive. Since 2004, the plant in Indiana, has produced over 2.5 million vehicles and zero trash. When Subaru became an official partner of the National Park's Centennial, Subaru found an project based on one fact: visitors to the parks generate 100 million pounds of trash yearly. Subaru committed to helping our National Parks by sharing its operational knowledge. In the process, reestablishing itself as an environmental leader.