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Kellogg's
Stir It Up

RAN IN: North America

CLIENT
Kellogg Corp.

AGENCY
Edelman *Lead Agency

Jahna Lindsay-Jones, Executive Vice President, Global Client Relationship Manager
Aaron Noffsinger, Executive Vice President, Creative Director
Laura Fries, Senior Vice President, Consumer Practice
Michelle Scully, Vice President, Consumer Practice
Christie Shein, Vice President, Consumer Practice
Annie Rees, Account Supervisor
Gabi Castillo, Account Executive
Julianna Bilton, Assistant Account Executive
Jennifer Andrus, Senior Account Executive


Journee


SUMMARY

Cereal has been in a decade-long decline with consumers and media, alike, perceiving it as far too boring and a nostalgic staple of the past. Determined to “stir up” the category landscape, Kellogg's aligned with culinary innovators and created unique food experiences that demonstrated the untapped and inherent versatility of cereal. The result? A slew of traditional and social media conversation (even attributing cereal as the new “it” food), boosted sales, and positive shifts in consumer and media perceptions. 

CASE STUDY

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CASE VIDEO


Hero Medium: PR

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;PR;RETAIL EXPERIENCE;Other (Retail Experience)

Audience: Millennials (25-34)

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: National

Language: English