Mars Chocolate North America

Berta De Pablos, VP, Marketing
Tanya Berman, Senior Brand Director

BBDO New York *Lead Agency

Tim Bayne, Executive Creative Director
Casey Vagianos, Senior Copywriter
Kelly Saucier, Senior Art Director
Annemarie Norris, Group Planning Director
Alaina Crystal, Planning Director
Sean Stogner, Senior Communications Planner
Susannah Keller, Global Account Director
Phil Brolly, Account Director

MediaCom

Starcom

Weber Shandwick

M&M'S® is an iconic and beloved chocolate brand. As it approached its 75th Anniversary, however, it showed signs of aging, and, critically, it was losing the interest of a younger generation. By staying true to its core equities, but recasting them for today's consumer and evolving media behaviors, it was able to turn around consumer penetration losses and establish brand relevance like never before – turbocharging this critical MARS business.