eBay

DigitasLBi *Lead Agency

Eric Dean, SVP, Executive Creative Director
Paul Bjork, VP, Group Creative Director
Gabe Johnson, Associate Creative Director
Melissa Pruessing, SVP, Group Account Director
Kelly Barnard, VP, Account Director
David Hamidzadah, Senior Associate, Project Management
Miguel Diaz, VP, Director, Creative Strategy
Hayley Yerkes, Creative Strategist
Monica Loomba, Manager, Connections Strategy
Lauren World, Associate Director, Media

eBay Fashion set out to make a splash in the world of stale and templatized fashion advertising to revitalize their brand and stem further business decline. Flipping the conventions of the fashion category on its head, eBay democratized fashion and celebrated true style individuality with real women at the heart of the campaign. Real women responded to our real message with the campaign bypassing engagement benchmarks by nearly 20 percentage points and successfully reversing growth declines with a sales lift of 4 percentage points.