Microsoft

Kathleen Hall, CVP of Global Advertising and Media
Deana Singleton, Global Consumer Marketing Communications Leader
Stacey Terrien, Global Consumer Marketing Communications Leader

McCann New York *Lead Agency

Kevin Nelson, Managing Director
Sean Bryan, Co-Chief Creative Officer
David Banta, EVP, Executive Creative Director
Michelle Kiely, EVP, Global Strategy Director
Tina Galley, EVP, Group Account Director
Darla Price, SVP, Group Account Director

Empower Media Team

Nearly 400,000 people have a PC that is 4+ years old. Meanwhile, your phone is probably less than a year old – and it's probably an iPhone. That's why PC users were at risk of switching to Mac. So Microsoft turned the tables – and enlisted Mac fans to be our PC advocates. The results  proved that today's PCs aren't just as good as Macs: they're better. We were able to stem the decline, hold Mac back and grow our own share.