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Office Depot OfficeMax
The Co-Worker Collection

RAN IN: United States

CLIENT
Office Depot OfficeMax

AGENCY
McCann New York *Lead Agency

Daniel Rodriguez, SVP Group Creative Director
Mikey Harmon, Art Director
Sarah Menacho, Copywriter
Neil Frauenglass, EVP Co-Head/Account Management
Dina Hovanessian, SVP Group Account Director
Laura Decker, SVP Group Account Director
Eric Silver, Reg Chief Creative Officer NA
Sean Bryan, Co Chief Creative Officer
Thomas Murphy, Co Chief Creative Officer


Merkle


AGAIN Interactive


SUMMARY

Let's be honest, when you think holiday shopping, we bet you don't think, “Office Depot Office Max!” Don't worry - it wasn't a destination anyone considered during the Holidays.  During a time when no one thought of us, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving an untouched human truth – all while spreading some passive aggressive cheer.  ?

CASE STUDY

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CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: ECOMMERCE;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);PR;RETAIL EXPERIENCE;In-store Merchandizing;SOCIAL MEDIA;SPONSORSHIP

Audience: Co-Workers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English