Equality NC

McKinney *Lead Agency

Jonathan Cude, Chief Creative Officer
Owen Tingle, Group Creative Director / Art Director
Will Chambliss, Group Creative Director / Copywriter
David McClay, Copywriter
Dylan Meagher, Copywriter
Kevin Murray, Strategy Director
Sarah Williams, Associate Director, Project Management
Regina Brizzolara, Director, Content Production
Neil Cox, Senior Interactive Producer
Lauren March, Director, Print Production

The passing of North Carolina’s House Bill 2 (aka the “Bathroom Bill”) threatened our state’s reputation and the livelihood of its citizens. Our multi-tiered effort kept the bill’s negative consequences top of mind and turned the tide of public opinion. We drove over half a billion earned media impressions in the fight against what became the single biggest issue that helped make Pat McCrory the first sitting governor in North Carolina’s history — Democrat or Republican — to be ousted on Election Day.