CarMax

Laura Donahue, VP, Marketing Services
Jim Lyski, SVP, CMO

McKinney *Lead Agency

Gretchen Walsh, SVP, Group Account Director
Lyle Yetman, Group Creative Director
Will Dean, Group Creative Director
CJ Franzitta, Group Strategy Director
Kerry O'Connor, Strategist
Ryan Gardiner, Account Director
Alissa Sheely, Account Director
Regina Brizzolara, Director, Content Production

Wasserman

Horizon Media

Making its bones 25 years ago by changing the way America buys and sells pre-owned vehicles, CarMax was now defending against not only traditional dealerships but a new breed of digital disruptors that spurn human interaction in favor of online-only efficiency. We showed people that in this new world, only CarMax was steadfastly focused on the all-too-rare quality that matters more than any shiny object—integrity. By doubling down on CarMax’s core equity, we shifted perceptions of what a used car buying experience should be.