Samsung Electronics America, Inc.

Katie Cheng, Marketing Director

McKinney *Lead Agency

Jonathan Cude, Chief Creative Officer
Walt Barron, Chief Strategy Officer
Shana Bellot, Account Director
Zach Kohn, Account Manager
Elias Kakomanolis, Director, Creative Operations
CJ Franzitta, Group Strategy Director
David McClay, Copywriter
Cody Pate, Art Director
Naomi Newman, Executive Producer

Starcom

R/GA

Samsung used the charm of celebrity couple Kristen Bell and Dax Shepherd to convince our "State of the Art Consumer" target that Samsung appliances don’t just make chores easier, they make it easier for modern couples to spend time together, too. By building on the campaign that took us from #5 to #1 in the home appliance category in just 18 months, Samsung became the preferred brand among our target, and cemented our category leadership position.