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JetBlue Airways
Little Tickets

RAN IN: United States

CLIENT
JetBlue Airways

AGENCY
MullenLowe U.S. *Lead Agency


SUMMARY

How do you convince busy parents, working more and vacationing less, to book a JetBlue Vacation? You leverage the ultimate influencer: their kids. Rather than make parents feel guilty about time spent at work, their kids offered a new perspective: a desire to reward their parents’ hard work with family trips they could plan, book and pay for themselves. We captured the content and released it online via influencers and content partners parents trust, increasing traffic (+8%), bookings (+13%) and revenue (+18%) for JetBlue Vacations.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);PR;SOCIAL MEDIA;TV;Branded Content (TV);MOBILE/TABLET;Display Ad (Mobile/Tablet)

Audience: Men and Women 25 to 54

Objectives: Gain new customers

Type: Business to Consumer

Classification: Regional;National

Language: English