PepsiCo

Todd Kaplan, VP, Marketing - Hydration
Alison Soldano, Director, Marketing - Hydration
Nadine Katkhouda, Senior Manager, Digital Marketing - Hydration
Jasmine Richards, Associate Brand Manager, Marketing - Hydration

R/GA Chicago *Lead Agency

Jeff Brecker, VP, Managing Director
AJ Hassan, Executive Creative Director
Kathryn Worthington, Managing Director, Strategy
Charles Chung, Executive Production Director
Todd Sullivan, Managing Director, Client Services
David Pitts, Managing Director, Client Services

Golin

Motive

OMD

LIFEWTR disrupted the premium bottled water category by launching as a purpose-driven brand. While established water brands compete on functional RTBs LIFEWTR served a higher need: inspiration through art. LIFEWTR turned its bottle as a canvas for art, bringing art into people’s lives from the Super Bowl to open galleries and social media. LIFEWTR built rapid awareness, became the #3 brand in retail, and passed year one sales goals in nine months. 65% of repeat purchasers connected with the brand’s purpose; activations generated 30,000+ participants and 4MM+ video views.