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Samsung Pay
Pay Like a Regular

RAN IN: United States

CLIENT
Samsung Electronics America, Inc.

Marc Mathieu, Chief Marketing Officer, US
Paul L. Lim, Senior Manager, Creative Brand Marketing

AGENCY
R/GA *Lead Agency

Tal Cohen, Associate Creative Director, Visual Design
Joanna Crean, Associate Creative Director, Copy
Bill McClean, Producer, Production
LaDonna Jones, Management Supervisor, Client Services
Kyra Beckmann, Senior Content Producer, Content Studio
Josh Lanz, Group Account Director, Client Services
Mark Lester, Group Director, Strategy
Jason Fund, Strategy Director


Starcom *Lead Agency


SUMMARY

No one had managed to crack the code on mobile payments; awareness was high but the category’s user base was actually on the decline. We found a way to double daily transactions and increase our loyal user base by 25%. Our success came by overcoming the 'pay shame' around mobile payments and a media plan that made Pay a rewarding habit. 

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: INTERACTIVE/ONLINE;MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;Location-based Communications/Real Time Marketing;OOH;Transit

Audience: New Audience

Objectives: Retain existing customers

Type: Business to Consumer

Classification: National

Language: English