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Febreze
Halftime Bathroom Break

RAN IN: United States

CLIENT
Procter & Gamble

Guerin McClure, NA and BFO Air Care Assoc. Brand Director
Juan Amador, Senior Assistant Brand Manager
James Pooley, BBIC Aircare and Surfacecare

AGENCY
Grey New York *Lead Agency

Jeff Stamp, Deputy Chief Creative Officer
Justine Feron, Planning Director
Mercedes Campos, EVP Account Director
Patrick Conlon, Associate Creative Director


POSSIBLE

Daniel Chu, Global Chief Creative Officer


Citizen Relations

Angela Alvarez, Managing Director


The Integer Group

Steve Gammel, Vice President, Creative


SUMMARY

One year ago, Whirlpool told the world about Care Counts™, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools from 17 to 39 for the 2016-2017 school year. The results were exceptional with over 86% of the students at risk for chronic absenteeism increasing their attendance.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: DIRECT;MOBILE/TABLET;PR;RETAIL EXPERIENCE;SOCIAL MEDIA;TRADE SHOWS;TV

Audience: Boomers (45+)

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English