American Greetings

MullenLowe U.S. *Lead Agency

MullenLowe Mediahub

How do you make a case for cards in today’s digital-first world? With all of the fanfare you would expect from tech giants introducing new products, American Greetings brought their decidedly analog communications device, the paper greeting card, to the world’s largest technology trade show, to remind people of the power of meaningful connections. Our brand experience, “A Device Like No Other,” made CES attendees see cards differently, earned the attention of tech and mainstream media around the world, and increased consideration, purchase intent and relevance of cards.