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Charmin
Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service

RAN IN: United States

CLIENT
Procter & Gamble

AGENCY
Jack Morton Worldwide *Lead Agency

Bruce Henderson, Chief Creative Officer
Shelley Eklins, SVP, Executive Creative Director
Rena Menkes, Creative Director
Lauren Colasanti, Copywriter
Dominique Woods, Account Director
Matt Pensinger, Managing Director
Jennifer Funches, VP, Director of Production
Nick Stuhlfaut, Art Director
Robert Fountain, Designer, Creative


Publicis North America


MSLGROUP


Genuine Interactive


SUMMARY

Today you can get almost anything on-demand. Anything except the one thing everyone needs—a comfortable bathroom. Since many people see toilet paper brands as interchangeable, Charmin needed to do something eye catching. Their solution to this on-the-go problem? Van-GO—the first-ever on-demand mobile bathroom service. With the help of our friendly smartphone app, we delivered clean, private bathrooms to people across the city. Simultaneously wiping away public restroom worries and reaching 1.2B impressions in just two days, we proved that with Charmin you can always enjoy the go.

CASE VIDEO


Hero Medium: GUERILLA

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;MOBILE/TABLET;PRODUCT DESIGN

Audience: Families

Objectives: Increase brand loyalty

Type: Business to Consumer

Classification: Local

Language: English