Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5

Prudential
Bring Your Challenges

RAN IN: United States

CLIENT
Prudential

AGENCY
Droga5 *Lead Agency

David Droga, Founder/Creative Chairman
Jonny Bauer, Global CSO
Sarah Thompson, Global & NY CEO
Kevin Brady, Executive Creative Director
Ray Del Savio, Executive Creative Director
Ben Brown, Strategy Director
Esther Ahn, Group Strategy Director
Lindsay Cole, Group Account Director


SUMMARY

Prudential was challenged to remain relevant with Americans who were feeling uncertain about their financial futures and ignored by an industry peddling unrealistic promises. Tapping into the fundamental human truth that even daunting tasks can be accomplished if you break them into manageable steps, The Bring Your Challenges Campaign inspired audiences to take control of their retirement, one small step at a time. Our stories, events, tools and products have increased overall impressions of Prudential by 25% and consideration by 72%, and made Prudential a true industry thought leader.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;EVENTS;INTERACTIVE/ONLINE;OOH;RADIO;SOCIAL MEDIA;TV

Audience: Consumers and Financial Advisors

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English