Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Halo Wars 2
War of Wits

RAN IN: United States

CLIENT
Microsoft

Taylor Smith, Senior Director, Xbox Global Marketing Communications
Ryan Cameron, Director, Xbox Global Marketing Communications
Jonathan Segal, Lead, Xbox Global Marketing Communications

AGENCY
215 McCann *Lead Agency

Brian Wakabayashi, Director of Strategy
Scott Duchon, Chief Creative Officer
Peter Goldstein, Business Director
Drew Porter, Account Director
Ryan Ouyoumjian, Senior Strategist


Carat

Sandy Constan, Media Director


SUMMARY

Video games are meant to be fun to play, but Xbox was launching a real-time strategy game in a genre many gamers felt was boring. By showing how even the most mundane situations can contain a thrilling war of wits we were able to shift perceptions and drive consideration for Xbox’s Halo Wars 2.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);PR;SOCIAL MEDIA

Audience: Young Men (20-35)

Objectives: Gain new customers

Type: Business to Consumer

Classification: National

Language: English