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HP
HP The Wolf

RAN IN: United States, Canada

CLIENT
HP

Antonio Lucio, Chief Marketing Officer
Vikrant Batra, VP, PPS Marketing
Darren Needham-Walker, Head of Worldwide OPS Marketing

AGENCY
Giant Spoon *Lead Agency

Jon Haber, Co-founder
Pierre Parisot, SVP, Content & Creative Operations
Adam Wiese, Director, Strategy
Albert Kugel, Senior Strategist
Zac Ryder, Creative Director
Adam Groves, Creative Director
Jamie Yang, Senior Brand Manager


Park Pictures


Exile


A52


Eleven Sound


SUMMARY

It’s time to rethink your office printer. “The Wolf,” a dramatic episodic series starring Christian Slater, exposes the many ways in which a hacker can bring down an organization through one of the most overlooked office devices: the printer. The campaign fundamentally shifted the perception of printer security and the HP brand among IT professionals and and brought declining industry B2B printer sales up by 6%.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT;DIRECT;EVENTS;INTERACTIVE/ONLINE;MOBILE/TABLET;OOH;PR;SOCIAL MEDIA

Audience: Employees

Objectives: Increase awareness

Type: Business-to-Business

Classification: National;Multinational

Language: English