SweetWater Brewing Company

Brian Miesieski, VP, Marketing
Tucker Berta Sarkisian, Director of Public Relations
Steve Farace, Director of Marketing

22squared *Lead Agency

John Stapleton, EVP, Chief Creative Officer
Al Patton, SVP, Executive Creative Director
Alex Lukacs, Associate Creative Director
Peter Kehr, Art Director
Scott Cooley, Management Supervisor
Mark Damiano, Associate Creative Director
Curt Mueller, Creative Director

SweetWater had grown to be one of the biggest regional craft beers in the country. But thousands of craft beers were crowding the aisles, and big beer brands were buying up the crafts for growth. SweetWater wanted to grow authentically, and refused to become “big beer.” This campaign – “Where there’s water, there’s SweetWater” – highlighted the intersection of lifestyle, product and cause. It’s a powerful brand story; both fun on, in and around water...and the conservation of waterways – one that lifted sales over 16%.