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2018 FINALIST SUSTAINED SUCCESS - PRODUCTS UNITED STATES
Uncle Ben's
Inspiring a new generation of families to cook together
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;INTERACTIVE/ONLINE;MOBILE/TABLET;PR;RETAIL EXPERIENCE;SOCIAL MEDIA;SPONSORSHIP;TV
Audience: Families
Objectives: Build, defend brand position
Type: Business to Consumer
Classification: National
Language: English