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Nissan Canada Inc.
Conquer All Conditions

RAN IN: Canada

CLIENT
Nissan Canada Inc.

AGENCY
Juniper Park\TBWA *Lead Agency

Alan Madill, Chief Creative Officer
Gerald Kugler, Group Creative Director
Rodger Eyre, Group Creative Director
Allen Oke, Group Creative Director
Susie Lee, Art Director
Marco Buchar, Copywriter
Nadya MacNeil, Producer
Mark Tomblin, Chief Strategy Officer
Josh Hansen, Planning Director
Adam Lang, VP, Group Account Director


SUMMARY

With the launch of the revamped Rogue in January 2014, Nissan Canada needed to win and win big, otherwise it risked losing out on the fast-growing CUV segment. By creating a compelling set of stories that tapped into a truth deep in the Canadian psyche about driving in winter, we managed to create truly sustainable brand distinctiveness and emotional resonance for the new model.More than three years on, our daunting medium-term share and volume targets have been blown away and Rogue is now a major player in the market.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: INTERACTIVE/ONLINE;TV

Audience: Dual-income, suburban couple, mid-30s, no kids.

Objectives: Market share - increase

Type: Business to Consumer

Classification: National

Language: English