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Hangar 1 Fog Point
Hangar 1 Fog Point

RAN IN: United States

CLIENT
Proximo Spirits

Lander Otegui, Product Development Manager

AGENCY
ACHE *Lead Agency


Exposure


Culture Collide


The Media Grind


Stranger & Stranger


SUMMARY

How does a local Alameda, CA, craft vodka brand break through the saturated spirits market in the U.S., in the middle of the state’s worst drought in history? With a low budget and the goal of positioning itself as a local vodka, Hangar1 found opportunity within adversity, using the Bay Area’s most representative icon to create the first liqueur made from fog: Hangar 1 Fog Point. Incredible awareness rates, millions of impressions on broadcast and social media, and billions of dollars in ROI were generated by this foggy vodka.

CASE STUDY

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CASE VIDEO


Hero Medium: PR

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Mobile/Tablet Optimized Website;PR;SOCIAL MEDIA

Audience: MEN AND WOMEN 24 - 44 YO

Objectives: Increase awareness

Type: Business to Consumer

Classification: Regional

Language: English