adidas

Johannes Leonardo *Lead Agency

Jan Jacobs, Co Founder
Leo Premutico, Co Founder
Ferdinando Verderi, Creative Director
Matthew Edwards, Creative Director
Wesley Phelan, Creative Director
Andrew Dawson, Chief Strategy Officer
Dom Dalton, Account Director
Sam McCallum, Account Director
Maria Perez, Executive Producer Print
Cedric Gairard, Head of Production

Following a record-breaking 2015 that made their iconic ‘Superstar’ the best selling shoe in the world, adidas Originals bet its business on expanding beyond retro-cool heritage by introducing its first entirely new shoe design - the ‘NMD’. Despite a lack of mega-celebrity support, our work established the NMD as the symbol of the brand’s future, and an inspiration for a new generation to create a future of their own, resulting in the most successful product launch in Original’s history - selling more shoes, with greater ROI, than any previous effort.