GE

Lindsay Stein, Associate Global Creative Director

BBDO New York *Lead Agency

David Lubars, Chairman and Chief Creative Officer
Crystal Rix, Chief Strategy Officer
Michael Aimette, Executive Creative Director
Gary du Toit, Senior Creative Director
Lance Vining, Senior Creative Director
Lindsey Cash, VP Account Director
Suzanne Barker, Planning Director
Joslyn Dunn, Account Executive

VaynerMedia

Sara Giles, Account Director

Today’s society does not adequately encourage women to work in the fields of science, technology, engineering and math (STEM). While many talk about this issue, GE is the only major corporation acting upon it at scale, by fiercely committing to a workforce of 20,000 women in STEM by 2020. GE’s campaign, Balance the Equation, successfully promoted that effort. They moved the needle on applications and reputation among millennial women, outpacing their goal in year 1.