Hulu

Kendra Upham, Sr. Manager, Media
Linnea Hemenz, VP, Originals and Content Marketing
Kevin Blanchette, Director, Original Content Marketing
Lauren Vu, Content Marketing Manager
Amber Lam, Manager, Media
Callie Child, Associate Media Manager
Ashley Rappoport, Content Marketing Coordinator

Universal McCann LA *Lead Agency

Kacie Sage, SVP, Portfolio Management
Kristine Swanepoel, VP, Strategy
Brittany Hoffman, Associate Director

ArsenalCreative

Civic Entertainment Group

Social Code

Suite Spot

The Handmaid’s Tale had a confronting and timely storyline, and Hulu needed to leverage topics, touch points, and influential voices that would prompt discussion with the target audience while ensuring sensitivity as a brand. Not only did we need the right message, we needed to deliver it with empathy and authenticity. By leading with true female perspectives and emotive touch points, Hulu’s The Handmaid’s Tale not only became the most discussed new streaming original during the campaign, but also achieved their highest daily subscription increase by an original content premiere.