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United States Postal Service
USPS Delivers

RAN IN: United States

CLIENT
United States Postal Service

AGENCY
MRM // McCann *Lead Agency

Shawn Kelly, Creative Director
Tony Jones, Creative Director
Karan Gera, SVP, Director of Strategy
Caspar Ouvaroff, SVP, Group Account Director
Sung Chang, Chief Creative Officer
Sasha Galkin, Content Writer
Alice Xiang, Designer
Gabriella Salas, Senior Content Strategist
Jennifer Coburn, Account Supervisor
Kobi deGraft-Johnson@mrm-mccann.com, Technical Lead


SUMMARY

USPS had been aggressively wooing e-commerce businesses, its biggest growth opportunity in decades. But to them, USPS was just a mailing company with shipping as a “side gig.” So, we stopped selling to them. Instead, we decided to help them. We knew logistics was their kryptonite; 80% of them fail for lack of logistics know-how. Through a knowledge resource—USPSDelivers.com—we empowered these businesses with 240 years worth of USPS logistics expertise. By swapping sell sheets with insightful content, USPS became the fastest growing e-commerce shipper in America. 

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: DIRECT;Mail;INTERACTIVE/ONLINE;Brand Website/Microsite;Display Ads (Interactive/Online);INTERNAL MARKETING;PR;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA

Audience: Growing eCommerce Businesses

Objectives: Change brand image

Type: Business-to-Business

Classification: National

Language: English