Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

U.S. Air Force
U.S. Air Force

RAN IN: United States

CLIENT
U.S. Air Force

AGENCY
GSD&M *Lead Agency

Bo Bradbury, SVP Group Account Director
norah rudyk, VP Account Director
maddie page, account manager
elizabeth thompson, VP Strategy Director
tom gilmore, GCD
jeff maki, GCD
cheyenne gallion, creative director
travis waid, creative director
amanda parker, associate media director
david Zwickerhill, Associate Analytics Director


Media Monks


SUMMARY

Air Force Special Operations are grossly outspent and out-hyped by the Army Rangers and Navy SEALS. Few of the most elite prospects know an opportunity in the Air Force exists. To meet the needs of the nation, we had to increase awareness of Air Force Special Operations and challenge hard-to-reach prospects to see if they have what it takes. An immersive, integrated campaign, “We Need People Who Can Do This” put potential recruits in the middle of the action and drove a 203% increase in new Air Force Special Operators.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT;DIRECT;Email;Mail;EVENTS;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Gaming (Interactive/Online);Mobile/Tablet Optimized Website;MOBILE/TABLET;App;Display Ad (Mobile/Tablet);In-App or In-Game Ad;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TV;Spots (TV)

Audience: Adults 18-27

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English