GSK

James Masterson, Marketing Director
Theresa Agnew, Chief Marketing Officer
Ken Christensen , Brand Director, US Smokers' Health
Jackie Krueger, Brand Manager NicoDerm CQ

Wunderman Health *Lead Agency

Matt Connor, Executive Creative Director
William Martino, Managing Director
Danny Sullivan, Senior Copywriter
Tal Amiram, Associate Creative Director
Fabien Bonnet , Account Director
Mitali Banerjee, Senior Strategist

PHD

Weber Shandwick

To provide meaningful support to smokers resolved to quit—but challenged by the behavioral and time management changes required—we created the MyQuit app and eCRM programs to offer personalized support to attune quitters to their smoking triggers, reinforce effective craving management, and track and celebrate progress throughout the quit journey. MyQuit powered a 143% brand lift for the Nicorette and NicoDerm brands, and, more critically, drove 54% of participants to complete the 8- or 12-week program successfully without relapsing.