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Atlanta United FC
Unite & Conquer

RAN IN: United States

CLIENT
Atlanta United FC

Sarah Kate (Skate) Noftsinger, Director of Marketing & Fan Engagement
Allison Hoover, Manager, Marketing & Fan Engagement

AGENCY
Chemistry Agency *Lead Agency

Chris Breen, Chief Creative Officer
Anja Duering, Executive Creative Director
Michelle Turpin, Copy Writer
Lindy Taylor, Art Director
Celeste Hubbard, Group Account Director
Emily Garrison, Assistant Account Executive
Jeff Abbott, EVP, Media Director
Richard Moore, Associate Media Director


SUMMARY

Atlanta United FC entered a challenging market: Major League Soccer, and in a city known for its lack of sports enthusiasm, with a less-than-favorable starting place- no roster, no schedule, no stadium. Even so, we dug in and rose to the challenge: Unite and Conquer. We set impossible goals: to break season ticket sales & match attendance records, and we crushed them. In fact, we are praised as the most successful launch of a pro sports team in the history of the MLS, if not all sport. 

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Other (Interactive/Online);MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Billboard;Transit;PRINT;Magazine - Print;PROFESSIONAL ENGAGEMENT;Closed Loop Marketing (CLM);RADIO;Spots (Radio)

Audience: Young Men (20-35)

Objectives: Brand launch

Type: Business to Consumer

Classification: Local;Regional;National

Language: English