CLIENT
The Indus Hospital
Team Aao TB Mitao, Communications Team
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Adeeba Khan, Chief Creative Officer
Mehwish Hassan, Senior
Tehmina Siddiqi, Director Operations
Sharjeel Ahmed, Creative Director
Rashid Sheikh, Media Director
Faraz Shamshad, Creative Manager
Afshan Zia, Media Manager Planning
Shahbaz Mirza, Account Director
Yasir Aslam, Associate Creative Director
Mudassir Shah, Creative Group Head
SUMMARY
Considered incurable and odious for decades in Pakistan, the seriousness of TB was never discussed on a mass level before. The 360-degree campaign launched as a movement, dared to de-stigmatize the disease, spread awareness of its extremity and how it could be eliminated through a timely treatment. Deliberate fear was created to take its symptoms seriously and getting it checked with specialized TB mobile-vans. This campaign has not only managed to unearth an issue nationwide, it also made the public an active part of this movement.
