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Lifebuoy Shampoo
Lifebuoy Shampoo: Mazboot Banegi, Meri Beti Parhegi (My daughter will be stronger because she will be educated)

RAN IN: Pakistan

CLIENT
Unilever (Pakistan)

Noshin Ahmed, Brand Manager Lifebuoy Shampoo
Mohammad Hussain, Assistant Brand Manager Lifebuoy Shampoo

AGENCY
Mindshare Pakistan *Lead Agency

Saeed Khan, Business Manager Unilever Pakistan
Omer Khan, Media Planer


ESP

Naveera Farooq, Sr. Manager Account & Strategy


Body Beat Group

Hasan Rizvi, Founder
Yamnah Khan, Project Manager


ARY Network

Salman Baig, Senior Sales Manager


SUMMARY

Pakistan has the second highest number of out-of-school girls in the world. Only 15% of girls of a school going age complete secondary school, and 21% get married before they are 18.As a brand that believes in giving strength to our daughters, Lifebuoy Shampoo wanted to raise awareness on the importance of girl child education and enable them through scholarships.We were able to educate 1500 Girls, reach 6 million people and now we look forward to giving brighter futures to more daughters of Pakistan in the coming years.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT,SOCIAL MEDIA,TV

Audience: Mothers

Objectives: Build brand equity

Type: Business to Consumer

Language: English