Shan Foods Pvt. Limited

Sheikh Adil Hussain, Head of Marketing
Sidra Sheikh, Marketing Manager
Ushna Khan, Assistant Brand Manager
Yousra Taj, Senior Brand Manager
Faisal Mukaddam, Assistant Brand Manager

Ogilvy Pakistan *Lead Agency

Mahrukh Ali, Senior Account Manager
Naved Qureshi, General Manager
Zahra Ali, Planning Director
Asim Naqvi, CEO
Sadia Qutubuddin, ECD
Rabiya Hamid, Associate Account Director

Shan had the position of market leader for several years but was losing out to its biggest competitor, National who had been investing heavily in its brand equity through a more emotional positioning. 2014 onwards Shan lost its leadership position to National. The gap between the two brands started widening with National going on an upward and Shan on a downward trend. Things didn’t seem good for Shan but it made a comeback with a campaign that spanned over 3 years and regained Shan’s position of dominance over National