CLIENT
the coca cola Company
Ahmad Mukhtar, IMC Support
Sadaf Zarrar, IMC Lead
Hamza Ahmed, Senior Brand Manager
Sameera Zubair, IMC Digital Lead
Haider Mujtaba, Brand Manager
AGENCY
Amna Tariq, Planner
Sameer Aly, Buyer
Fatima Hyder, Planning Director
Khurram Tahir, Account Lead
Mujtaba Kamal, Buying Lead
Hassan Bangash, Account Lead
Ahmad Azim, Account Manager
Zehra Zaidi, Creative Director
Hasaan Jalil, Account Manager
Digitz Pvt Ltd
Nayyab Maqsood, SIC
Ayesha Mehmood, Creative Director
Kinetic Pakistan
Hassan Nawaz, GM
Usama Amir, Account Manager
Activemedia
Reza Jivani, Account Lead
Anzil Khan, Account Manager
SUMMARY
Over the last 4 years, Coca-Cola became the #1 sparkling beverage brand in Pakistan delivering high double-digit growth and share-increase. Coca-Cola is 1.3X bigger than the next Sparkling brand. Coca-Cola has continued to drive its association with music and meals whilst entering the uncharted territory of Football association. At the same time, Coca-Cola challenged tea moving beyond Cola-wars and making it a truly beverage war. Using innovative methods to drive consumption and association, Coca-Cola rapidly outpaced other Cola-competitors gaining an unprecedented leadership margin while reaching the pinnacle of Brand Love
