UN Women

Jamshed Kazi, Country Head

BBDO Pakistan *Lead Agency

Ali Rez, Executive Creative Director
Haroon Rashid, Art Director
Hira Mohibullah, Creative Director
Eesha Khan, Account Manager
Aamna Rahim, Writer
Tazeen Asaad, Account Director
Mian Aleem Ali, Production Designer
Huma Mobin, Writer
Raza Shah, Director
Fatima Ansari, Writer
Assam Khalid, Creative Director / Strategic Planning Director
Haseeb Akram, Art Director
Moiz Khan, Associate Creative Director

Ali Xeeshan Theater Company

Ali Xeeshan, Designer

Mint PR

To raise awareness against child marriages in Pakistan, we created a first-of-its-kind "Bridal Uniform" — one that highlighted the true cost of an early marriage for girls: education. Collaborating with the country's leading bridalwear designer, we designed a dress which merged a school uniform with traditional embroidery patterns shown by Pakistani brides on their elaborate outfits. We launched the dress by hijacking the country's largest Bridalwear fashion show. The PR resulted in members of parliament taking notice and the country's Islamic Council reviewing the previous law to now protect girls.