CLIENT
Ontex Pakistan Private Limited
Omar` Jawed, Brand Executive
Ameen Jan, Commercial Director - South Asia
Madiha Minhas, Senior Brand Manager - South Asia
AGENCY
Somair Rizvi, General Manager
Moiz ud-ddin, Creative Manager
Huzaifa Siddiqui, Illustrator
Osama Saleem, Head of Planning
Feroz Ahmed, Art Director
Ali Limton, Account Director
Daniyal Khan, Group Account Manager
Faizan Khan, Tech team Lead
Hanzala Khan, Front end developer
Rida Shaikh, Social Media Executive
Ameen Ahmed, Digital Media Planner
Seven Senses
Raheel Faridi, CEO
Ishtehari
Umair Kazi, Co Founder
Daniyal Shahid, Social Influence Specialist
Adcom Zenith
Somair Rizvi, General Manager
Moiz ud-ddin, Creative Manager
Huzaifa Siddiqui, Illustrator
Osama Saleem, Head of Planning
Feroz Ahmed, Art Director
Ali Limton, Account Director
Daniyal Khan, Group Account Manager
Faizan Khan, Tech team Lead
Hanzala Khan, Front end developer
Rida Shaikh, Social Media Executive
Ameen Ahmed, Digital Media Planner
Brand Live Pakistan
Ali Sohail, CEO
Aamir Meer, Chairman
SUMMARY
Canbebe celebrated Mother’s Day by honoring the efforts of mothers and by reminding everyone that society needs to be more understanding about their roles now than ever before.
The campaign brought forth a change in the orthodox perceptions about a mother’s role and responsibilities and established Canbebe as a socially responsible brand that values strong support frameworks within families that help a mother raise a child in a loving environment.
It gained virality on Mother’s Day and became a topic for discussion among women across Pakistan