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Fundacja Aviva
I know what I’m breathing

RAN IN: Poland

CLIENT
Aviva Towarzystwo Ubezpieczeń na zycie

AGENCY
Young & Rubicam *Lead Agency


Zenith


SUMMARY

Life insurances is one of these products consumers prefer not to talk about. C omplicated and unnecessary.The main challenge was to build awareness with the message unique in the category and differentating from the competitors – relevant for health issues and utilising socially important and up-to-date topic – smog.The idea of the „I know what I’m breathing” campaign proved that even about such unlikable product you can communicate to bring attention and build consumers engagement, achieveing business objectives at the same time– one of tchem was almost 10% of sales increase.


Type: Business-to-Consumer

Language: Polish