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Frisco.pl
Definition of Better Shopping

RAN IN: Poland

CLIENT
Frisco.pl

AGENCY
LiquidThread *Lead Agency


Spark Foundry Polska


Performics


SUMMARY

In 2016-17 thanks to spectacular business results Frisco.pl became the e-grocery leader in Warsaw. However, analyses shown that “Don’t go shopping” communication have managed to bring around customers from other online grocery shops, but surprisingly, haven’t recruited new customers to the category. The change of the platform resulted in an upturn of the downward trend of Warsaw market and in just two months gave Frisco 7 000 new clients – the best result in brand’s history.


Type: Business-to-Consumer

Language: Polish