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MyMusicRx for the Children's Cancer Association
Bedstock: Playing Music From Our Bed For Kids Stuck In Theirs

RAN IN: United States

CLIENT
Children's Cancer Association

Regina Ellis, Founder
Abby Guyer, VP Brand

AGENCY
Anomaly *Lead Agency

Gareth Goodall, Chief Strategy Officer
Andy Craig, Director Of Social Media
Darus Zahm, Group Comms Strategy Director
Jennifer Ross, Account Supervisor
Eric Segal, Executive Creative Director
Matt Kalish, Creative
Zach Myrow, Creative
Pip Cowley, Creative


SUMMARY

This is a story about what smart thinking can achieve when your marketing budget is zero dollars.  Welcome to Bedstock.  The world's first and only music festival played entirely from bed for children stuck in theirs.  An event that generated over 138M media impressions for MyMusicRx, the flagship charity of the Children's Cancer Association, and an increase of 179% in Total Revenue and 233% in Gifts.  All achieved with $0 budget.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Other (Interactive/Online);PR

Audience: 18-35 music lovers

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English