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Boost Mobile
Boost Your Voice

RAN IN: United States

CLIENT
Boost Mobile

Peiti Feng, Director, Brand Strategy
Jeremy Agers, PR, Social Media & Content Integration

AGENCY
180LA *Lead Agency

Tylynne McCauley, Associate Creative Director
Brian Farkas, Associate Creative Director
Becca Taylor, Strategist
Chad Bettor, Managing Director
Brenda Aguilar, Account Director
Karla Burgos, Social Media Manager
David Emery, Executive Producer
Eduardo Marques, Executive Creative Director


SUMMARY

What do you do when you're losing the fight for attention on TV?  Fight for your audience's rights instead. This is the story of how Boost Mobile -- a scrappy, prepaid telecom brand -- used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.  In the 2016 Presidential Election, Boost Mobile turned its storefronts into official polling places, making it easier for Black and Hispanic voices to be heard, and making it harder for Black and Hispanic millennials to overlook Boost.

CASE STUDY

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CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: EVENTS;GUERILLA;Ambient Media;Buzz Marketing;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;PR;RETAIL EXPERIENCE;In-store Merchandizing;POP;Other (Retail Experience);SOCIAL MEDIA

Audience: Cultural or Ethnic Group

Objectives: Build brand equity

Type: Business to Consumer

Classification: National

Language: English