Cigna

Lisa Bacus, EVP, Global Chief Marketing & Customer Officer
Stephen Cassell, VP, Global Branding
Jen Hayward, Director, Brand Marketing

McCann New York *Lead Agency

Veronica Bertran, EVP Co-Head of Account Management & Global Account Director
Julianna Katrancha, SVP Group Strategy Director
Larry Platt, Executive Creative Director
Collin Peters, Strategist
Tom Weingard, Creative Director
Ferdinand Daniele, Creative Director

MRM // McCann

OMD

Edelman

For Cigna, demonstrating a commitment to preventive care meant overcoming a formidable challenge: getting people to pay attention to a message they’ve spent years ignoring. To find success against these odds, we understood who Americans would (and wouldn’t) listen to; crafted an approachable, disarming, and contextually relevant message and delivery method; and ultimately drove potentially life-saving behavior change among a historically tough to move audience.