Whirlpool

Jennifer Tayebi, Communications Brand Manager
Robert Sundy, Senior Director, Brand & Marketing Services

DigitasLBi Chicago *Lead Agency

Ronald Ng, Chief Creative Officer
Morgan Carroll, EVP, Managing Director, Executive Creative Director
Michael Frease, EVP, Group Creative Director
Louie Calvano, VP, Creative Director
Brian Sherwell, VP, Group Director, Creative Strategy
Kristine Kobe, VP, Account Director
Julie Wisniewski, Account Director
Chris Jansma, VP, Creative Director

Ketchum

One year ago, Whirlpool told the world about Care Counts™, a program that fights absenteeism by installing washers and dryers in schools to remove one small but important barrier to attendance, access to clean clothes. Encouraged by the success of the pilot program, Whirlpool more than doubled the number of schools from 17 to 39 for the 2016-2017 school year. The results were exceptional with over 86% of the students at risk for chronic absenteeism increasing their attendance.