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Get America Covered
Coverage Coalition: A Call to Action

RAN IN: United States

CLIENT
Get America Covered

AGENCY
Barton F. Graf *Lead Agency


Park Pictures

Gerry Graf, Founder / Chief Creative Oficer
Chris Sheldon, Copywriter
Jeff Benjamin, Executive Creative Director
Van Gould, Art Director
Zoe Kessler, Art Director
Jennifer Pannent, Head of Business Affairs
Brad Phifer, Copywriter
Sara Kastner, Chief Operating Officer
Josh Morse, Producer
Kate Callander, Account Director
Roger Bova, Designer
Elena Woznick, Designer
Corey Thomas, Designer
Cameron Farrell, Executive Producer


Heard City


The Mill


Butter Music + Sound Design


SUMMARY

This is the story of how one idea brought the advertising & media industries together to do something meaningful. In 2017, a new White House administration set sights on weakening the Affordable Care Act by cutting the advertising budget by 90% and enrollment window by half.  In response, a group of concerned Creatives and Strategists came together to create the Coverage Coalition—a grassroots collective of thinkers from across the country who united to get the word out about ACA and ensure that Americans knew their health care options.

CASE STUDY

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CASE VIDEO


Audience: Cultural or Ethnic Group

Objectives: Government and social aims

Type: Business to Consumer

Language: English