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truth
Not Happy or Healthy

RAN IN: United States

CLIENT
Truth Initiative

Robin Koval, CEO and President
Eric Asche, Chief Marketing & Strategy Officer
Nicole Dorrler, Senior Vice President Marketing & Media Investment
Kate Stevens, Digital Copywriter
Amy Taylor, Senior Vice President, Community and Youth Engagement
Cianti Stewart-Reid, Vice President, Community and Youth Engagement
Jasmin Malone, Managing Director, Marketing
Matthew Liptak, Graphic Designer
Michael Coursey, Manager, Marketing
Kimberly Smith, Senior Project Manager, Marketing

AGENCY
Truth Initiative *Lead Agency

Sarah Shank, Managing Director, Communications
Robin Koval, CEO and President
Eric Asche, Chief Marketing & Strategy Officer
Dio Favatas, Managing Director, Marketing
Nicole Dorrler, Senior Vice President Marketing & Media Investment
Kate Stevens, Digital Copywriter
Amy Taylor, Senior Vice President, Community and Youth Engagement
Cianti Stewart-Reid, Vice President, Community and Youth Engagement
Jasmin Malone, Managing Director, Marketing
Matthew Liptak, Graphic Designer
Michael Coursey, Manager, Marketing
Kimberly Smith, Senior Project Manager, Marketing


Fortland Productions

Robin Koval, CEO and President
Sarah Shank, Managing Director, Communications
Eric Asche, Chief Marketing & Strategy Officer
Dio Favatas, Managing Director, Marketing
Nicole Dorrler, Senior Vice President Marketing & Media Investment
Kate Stevens, Digital Copywriter
Amy Taylor, Senior Vice President, Community and Youth Engagement
Cianti Stewart-Reid, Vice President, Community and Youth Engagement
Jasmin Malone, Managing Director, Marketing
Matthew Liptak, Graphic Designer
Michael Coursey, Manager, Marketing
Kimberly Smith, Senior Project Manager, Marketing


SUMMARY

Big Tobacco gets a lot of the bad press for their deadly, addictive products. It’s deserved, but distributors are also to blame. Especially ones like Walgreens, who are allegedly in the business of health and wellness while selling tobacco—which kills 1200 people every day. Letting their tobacco sales go unquestioned while other pharmacies, like CVS, have doubled-down on consumer health didn’t sit right with us. We set out to instigate change and break Walgreens’ silence and stonewalling. And we did.

CASE VIDEO


Audience: Teens (13-20)

Objectives: Increase awareness

Type: Business to Consumer

Language: English