AGENCY
Saatchi & Saatchi New York *Lead Agency
Ciara Siegel, Account Director
Tool
Carlota Serra, Junior Copywriter
Javier Campopiano, Chief Creative Officer
Mike Pierantozzi, Executive Creative Director (Copy)
Dennis Marchesiello, Integrated Production Manager
Jill Archibold, Junior Art Director
Melissa Hochman, Digital Strategy Director
Max McKeon, Associate Creative Director (Copy)
Cristian Costa, Associate Creative Director
Cara Muzik, Director of Project Manager
Robin Oksenhendler, Director of Business Affairs
Tomas Almuna, Associate Creative Director
Page Perkinson, Account Manager
Amber Hahn, Group Planning Director
Chris Moreira, Executive Creative Director
Diane Burton, Executive Producer
Erin Evon, Art Director
Mark Scholler, Executive Creative Director
Cosmo Street
Beacon Street Studios
SUMMARY
People with DS are among the most discriminated groups in the US, held back by multiple laws that prevent them from living independent lives. As a result, NDSS functions as a human rights organization with a mission to create change through legislation and advocacy. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.
