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Street Grace
Stop Traffick

RAN IN: United States

CLIENT
Street Grace

Bob Rodgers, CEO

AGENCY
BBDO Atlanta *Lead Agency

Shannon Collins, Account Executive
Nigel Tribe, Head Of Strategy
Robin Fitzgerald, Chief Creative Officer
Lauren Herstik, Account Supervisor
Marc Calamia, Head Of Production
Lauren Culbertson, Senior Art Director
Emily Miller, Senior Copywriter
Tami Oliva, EVP, Senior Director
Sara Lowe, Art Director
Becky Ocampos, Senior Project Manager
Reid Howard, Senior Integrated Producer
Brandon Jones, Senior Developer


Porter Novelli

Chris Glazier, Account Manager


SUMMARY

Atlanta is the worst place in the US for child sex trafficking, an issue set to worsen in the run up to hosting the Super Bowl. However, child sex trafficking had fallen off people's radars and had lost its stopping power.  Through the symbolism of 72 buses, representing the number of children trafficked in Georgia each year, we reframed a space associated with safety, into a symbol no one could ignore. Stop Traffick galvanized Atlantans and policy makers around this horrific issue, leading to 169 arrests before Super Bowl LIII. 

CASE STUDY

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CASE VIDEO


Hero Medium: GUERILLA

Medium Featured On Video: EVENTS,GUERILLA,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,SOCIAL MEDIA,USER GENERATED

Audience: Atlantans

Objectives: Arrests in the run-up to the Super Bowl

Type: Business to Consumer

Language: English