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Theirworld
Infinity Classroom

RAN IN: United States

CLIENT
Theirworld

AGENCY
BBDO New York *Lead Agency

David Lubars, Worldwide Chief Creative Officer
Suzanne Barker, Strategy Partner
Adrienne Katz, Executive Producer
Hayley Baldwin, Experiential Producer
Tatiana Lanier, Junior Content Producer
Adam Beilman, Account Director


BBDO Minneapolis *Lead Agency

Timothy Mattimore, Executive Creative Director
David Mackereth, Creative Director
Peter McLarnan, Content Producer
Angela Lund, Group Account Director
David Holmdahl, Video Editor
Jessica Teigen, Director of Project Management


Standard Transmission


BBDO Studios

AJ Rowe, Studio Producer


SUMMARY

There is a growing global education crisis: 260 million children worldwide are not enrolled in school. Theirworld went to the United Nations 2019 General Assembly to demonstrate the gravity of the situation to world leaders. The Infinity Classroom, a mirrored 10’x15’ room, created the illusion of infinite rows of empty school desks, visually depicting the number of unenrolled children. Presidents and Prime Ministers from around the world visited the room and shortly thereafter generated commitments of $2.3 billion for education, the single largest mobilization for education in one day.

CASE VIDEO


Language: English