Seventh Generation

AshleyLaporte, Director of Integrated Marketing
HannekeWillenborg, CMO
EmilyWeinstein, Manager, Consumer & Market Insights
EmilyBremer, Integrated Marketing

Opinionated *Lead Agency

Mark Fitzloff, Founder / Executive Creative Director
Rob Palmer, Executive Creative Director
Emma Siolka, Copywriter
Julia Blackburn, Freelance Art Director
Vicky Mo, Art Director
Dave Daines, Strategy Director
Corey Bartha, Executive Producer
Michael Frediani, Design Director
Nick Larkin, Account Director
Trish Adams, President
Corrina Yanagawa, Account Executive
Norah Kelly, Sr. Creative Operations Manager

Mindshare

Dani Cohen, Partner / Director
Isaac Garcia, Associate Director of Strategic Planning
Alexis Kirmsse, Manager
Luke McVeigh, Global Media Planning Manager

Allison + Partners PR

Anne Colaiacovo, President - North America
Molly Luby, Senior Vice President - Client Service + Operations
Amanda Marcus, Vice President - Consumer Brands

Rock Paper Scissors

Adam Pertofsky, Editor

Seventh Generation is like the store brand for planet earth: with a portfolio of homecare products. Year after year the brand had struggled to increase awareness and HH penetration because their smaller budget was spread more thinly across more categories. This integrated campaign made their belief in future generations relevant in modern culture with a climate rebuttal to President Trump’s 2020 State of the Union address.